Strategic infrastructure for sports investors, sponsors, leagues, and hosts
Every major organization asks:
"Is this decision legal? Does it comply?"
But no system applies to:
"How will this decision be interpreted once it leaves the room?"
PR comes after exposure
Public affairs manages policy, not decisions
Crisis consultancies activate too late
DecisionOffice™ exists because the cost of misinterpretation
Now exceeds the cost of prevention.
We start with an assessment call to identify timing and scope, and propose the best system
Decision response
Real-time narrative alignment and institutional governance.
When to use:
Immediately after a commitment is made, or when interpretation is moving faster than internal governance.
Typical exposures we govern:
Athlete or talent statements on elections, conflicts, or inclusion, forcing an immediate corporate position.
Ownership or partner structures leaking before Board alignment is complete.
Financial compliance rulings or partner investigations creating reputational contagion.
The output:
A Senior Institutional Judgment Protocol — a 24-hour escalation system defining the hierarchy of institutional voice, aligning Legal, Communications, and Board authority before external interpretation becomes irreversible.
You govern reactions with protocols, not improvisation.
decision foresight
Pre-commitment institutional risk stress-testing.
When to use:
Before capital is deployed, contracts are signed, or bids are submitted — when the organisation still has leverage.
Typical exposures we assess:
Acquiring a club whose sovereign or private-equity owner faces ongoing geopolitical scrutiny.
Sponsoring events facing institutional, political, or human-rights scrutiny before narratives harden.
Entering broadcast or commercial agreements where financial compliance and regulatory enforcement are still evolving.
The output:
A Decision Exposure Review providing a predictive map of projected stakeholder friction across government, regulators, media, employees, fans, and investors — to inform the final Board recommendation before commitment.
You decide with scenarios mapped, not assumptions.
decision governance
Long-term contextual drift monitoring.
When to use:
Ongoing asset management for multi-year sponsorships, naming rights, leagues, and global expansion — when the world changes but the contract doesn’t.
Typical exposures we monitor:
Election cycles affecting security, tax, visa, or protest regulation during long-term partnerships.
Regulatory leadership changes that shift enforcement priorities mid-deal.
Exporting competitions or events into politically sensitive markets where legitimacy can erode over time.
The output:
The M.E.M.O.® Architecture — an institutional memory and alert system that tracks precedent decisions and flags when external context materially alters the risk profile of an existing asset.
You govern exposure continuously, not reactively.
The M.E.M.O.® Framework
the power behind the systems
DecisionOffice™'s three systems (Decision Response, Decision Foresight, and Decision Governance) are powered by the M.E.M.O.® Framework
Real-World Experience
The M.E.M.O.® Framework is a 4-step decision system developed by Guilherme Athia, DecisionOffice™ Founder, with over 30 years of Fortune 500 leadership.
M.E.M.O.
Map - Execute - Measure - Optimise
Map who and what matters
Execute with alignment
Measure trust and interpretation risk
Optimise for resilience
The book get the M.E.M.O.
Available at:
About the DecisionOffice™
DecisionOffice™ was founded on a simple observation:
Organizations make decisions first, and interpretation happens later — often violently.
No function owns the question:
"How will this be interpreted when it leaves the room?"
We govern that moment. Founded by Guilherme Athia, Former Nike VP EMEA Government & Public Affairs, Renault Director, with experience in FIFA World Cups, IOC Olympic Games, F1, sports diplomacy, sports policy, and sports as social inclusion, with cross-domain seniority, independence, judgment under exposure.
DecisionOffice™ advises decisions.
We don't execute them.
We intervene before exposure.
We don't manage after damage.
We focus on interpretation risk.
Not intent, not compliance, not messaging.
This is a new category. We're defining it.
© 2026 by DecisionOffice™