Cross-border growth is also shaped by policy, reputation, and the right connections.
Senior business advisory for Brazilian and European companies making cross-border growth decisions.
What We Do
DecisionOffice™ advises Brazilian and European companies on cross-border growth decisions where external business conditions can materially affect outcomes.
We help clients assess the rules, perception sensitivities, business connections, and decision dynamics that shape opportunities between Brazil and Europe.
Our work supports market entry, expansion, partnerships, commercial engagement, and strategic decision-making.
Who We Advise
DecisionOffice™ works with Brazilian and European companies, production chains, business associations, and investors.
Recent work has included energy, technology, agribusiness, and consumer brands.
We have delivered intelligence briefs, action plans, and one-to-one advisory sessions.
The DecisionOffice™ Acumen
Board-level exposure
Senior decision environments across Fortune 500 companies, business associations, scale-ups, and international institutions, including Nike EMEA, Renault, AmCham EU, and the Brazilian Chamber of Commerce in Great Britain.
Geopolitical and trade context
Experience connected to Brexit, the EU–Mercosur Trade Agreement, Brussels, London, and Brazil–Europe business dynamics.
Cross-border operating experience
Direct experience building and leading teams across São Paulo, Brasília, Buenos Aires, Santiago, Brussels, London, Istanbul, and Moscow, as well as managing external partners across Africa, the Middle East, and other international markets.
This gives DecisionOffice™ a practical understanding of how business decisions travel across markets, cultures, institutions, and relationships — and where they usually get delayed, misread, or blocked.
How We Work
We advise leaders before decisions become expensive or difficult to reverse.
Intelligence Briefs
Map impactful rules, stakeholders, reputation sensitivities, and connections.
Action Plans
Build clear priorities, sequencing, execution metrics, and optimization paths.
Private Advisory
Advise decision-makers behind closed doors before strategic moves.
Business Connections
Map and open relevant commercial conversations.
GC Athia.
DecisionOffice™ was founded by GC Athia.
Athia has three decades of experience in global business, corporate affairs, stakeholder strategy, reputation, and cross-border decision-making.
His background includes senior leadership at Nike EMEA, Renault, AmCham EU, and the Brazilian Chamber of Commerce in Great Britain, with work connected to Brexit, the EU–Mercosur Trade Agreement, two Olympic Games, three World Cups, and Formula 1.
He has built and led teams across São Paulo, Brasília, Buenos Aires, Santiago, Brussels, London, Istanbul, and Moscow, and managed external partners across Africa, the Middle East, and other international markets.
His work combines global business knowledge, cross-cultural sensitivity, strategic perspective, and practical judgment in complex commercial environments.
GC Athia is the author of Get the M.E.M.O., creator of the M.E.M.O.® decision framework, and a TEDx speaker. He was educated at INSEAD, the Fletcher School at Tufts University, and the College of Europe.
Get the M.E.M.O. is the decision framework behind DecisionOffice™.
Built from three decades of business, reputation, stakeholder, and decision-making experience, the framework helps leaders structure complex decisions when external conditions matter.
Map. Execute. Measure. Optimize.
Cross-border business decisions between Brazil and Europe.
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Brazil ↔ Europe